three-blogs

three-blogs

February 17, 2020

Just do it! …… Later?

Understanding the hidden psychological barriers behind procrastination and a

bypanorbit

three-blogs

February 16, 2020

When it matters the most, our silence means complicity

The moral leadership gap in America and the need for everyone to speak up

bypanorbit

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The Art of Sfumato: What Da Vinci Taught Me About Positioning

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The Day I Realized Michelin Wasn’t About Tires
Michelin - the tire company - was behind the Michelin Guide. It seemed like the strangest brand extension in history.
Why some products go viral, and others are quickly forgotten?
The smartest brands don’t just sell products; they design moments of unexpected delight that make people feel something real.
The Art of Sfumato: What Da Vinci Taught Me About Positioning
Great brands, like da Vinci’s paintings, don’t shout their edges they let meaning breathe in the space between clarity and feeling.
When Brands Lose Their Way
In the age of hyper-connectivity, consumers are increasingly sensitive to the authenticity and alignment among the brand’s values, core positioning and audiences.
The Hidden Biases Blocking Your Progress (and How to Beat Them)
In nature, inertia is the force that resists change—keeping things still or moving as they are.
The Cost of Indifference
In simpler terms, the cruelest punishment isn’t anger or hatred—it’s the quiet erasure of being ignored, dismissed, and treated as though your presence holds no weight, as if you were never really there.
Perfectly Imperfect
We live in an increasingly perfection obsessed world.
80% of New Years resolutions fail within the first month. This “pre-mortem” trick might help
One way to avoid this crash-and-burn is by using a “pre-mortem” (Credit Ben Cohen), which means looking ahead and imagining all the reasons your resolution might fail—then tackling those potential roadblocks before they can derail you.

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The Day I Realized Michelin Wasn’t About Tires

Why some products go viral, and others are quickly forgotten?

The Art of Sfumato: What Da Vinci Taught Me About Positioning

When Brands Lose Their Way

three-blogs

Just do it! …… Later?

When it matters the most, our silence means complicity

The Day I Realized Michelin Wasn’t About Tires

Why some products go viral, and others are quickly forgotten?

The Art of Sfumato: What Da Vinci Taught Me About Positioning

When Brands Lose Their Way