On popular Live Television shows these days, we are seeing celebrities and leaders broadcast from their homes without...
POINT OF VIEW ARTICLES
Writing is a way to bridge the gap between ourselves and others, to build understanding and empathy, and to create a better, more connected world
BARACK OBAMA
FORMER US PRESIDENT
There can be no doubt that we are living in exceptionally turbulent times...
At the end of each year, the universe is filled with predictions about the next one. Since 2020 proved to be a fool’s folly...
Sustainability has emerged from the shadows as a central pillar of how companies must transform in a rapidly evolving...
Technology has the ability to significantly impact the United Nations Sustainable Development Goals (SDGs) as well...
In a highly competitive and crowded category such as sportswear, it is extremely hard for any new player to break in...
Ahead of the Sustainable Innovation Forum 2021, Climate Action caught up with Vivek Bapat, Senior Vice President...
SAP has committed to achieve net-zero along our value chain in line with a 1.5°C future in 2030 – 20 years earlier than...
A recent annual trust-index revealed that businesses are considered more ethical...
According to a recent study by the Food and Agriculture Organization (FAO), in 2019, 2 billion people did not have...
The importance of fostering a culture of kindness in the workplace to combat the adverse impact of the pandemic...
Michelin - the tire company - was behind the Michelin Guide. It seemed like the strangest brand extension in history.
The smartest brands don’t just sell products; they design moments of unexpected delight that make people feel something real.
Great brands, like da Vinci’s paintings, don’t shout their edges they let meaning breathe in the space between clarity and feeling.
In the age of hyper-connectivity, consumers are increasingly sensitive to the authenticity and alignment among the brand’s values, core positioning and audiences.
In nature, inertia is the force that resists change—keeping things still or moving as they are.
In simpler terms, the cruelest punishment isn’t anger or hatred—it’s the quiet erasure of being ignored, dismissed, and treated as though your presence holds no weight, as if you were never really there.