Michelin - the tire company - was behind the Michelin Guide. It seemed like the strangest brand extension in history.
POINT OF VIEW ARTICLES
Writing is a way to bridge the gap between ourselves and others, to build understanding and empathy, and to create a better, more connected world
BARACK OBAMA
FORMER US PRESIDENT
The smartest brands don’t just sell products; they design moments of unexpected delight that make people feel something real.
Great brands, like da Vinci’s paintings, don’t shout their edges they let meaning breathe in the space between clarity and feeling.
In the age of hyper-connectivity, consumers are increasingly sensitive to the authenticity and alignment among the brand’s values, core positioning and audiences.
In nature, inertia is the force that resists change—keeping things still or moving as they are.
In simpler terms, the cruelest punishment isn’t anger or hatred—it’s the quiet erasure of being ignored, dismissed, and treated as though your presence holds no weight, as if you were never really there.
We live in an increasingly perfection obsessed world.
One way to avoid this crash-and-burn is by using a “pre-mortem” (Credit Ben Cohen), which means looking ahead and imagining all the reasons your resolution might fail—then tackling those potential roadblocks before they can derail you.
In the early 20th century, German psychologist Max Wertheimer conducted an experiment to study problem-solving.
Last week, on the personal invitation from Plamen Russev, Ph.D, Founder and Executive Chairman, Webit Foundation.
Recently, one of my colleagues voiced her frustration. A few months ago, she had just become part of a new team, with new leaders.
According to a recent study by the Food and Agriculture Organization (FAO), in 2019, 2 billion people did not have...
Michelin - the tire company - was behind the Michelin Guide. It seemed like the strangest brand extension in history.
The smartest brands don’t just sell products; they design moments of unexpected delight that make people feel something real.
Great brands, like da Vinci’s paintings, don’t shout their edges they let meaning breathe in the space between clarity and feeling.
In the age of hyper-connectivity, consumers are increasingly sensitive to the authenticity and alignment among the brand’s values, core positioning and audiences.
In nature, inertia is the force that resists change—keeping things still or moving as they are.
In simpler terms, the cruelest punishment isn’t anger or hatred—it’s the quiet erasure of being ignored, dismissed, and treated as though your presence holds no weight, as if you were never really there.