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The Day I Realized Michelin Wasn’t About Tires

The Day I Realized Michelin Wasn’t About Tires

Michelin - the tire company - was behind the Michelin Guide

bypanorbit
October 28, 2025
The smartest brands don’t just sell products they design moments of unexpected delight that make people feel something real.

Why some products go viral, and others are quickly forgotten?

The smartest brands don’t just sell products; they design moments of unexpected

bypanorbit
October 28, 2025

The Art of Sfumato: What Da Vinci Taught Me About Positioning

Great brands, like da Vinci’s paintings, don’t shout their edges they let

bypanorbit
February 23, 2025

When Brands Lose Their Way

In the age of hyper-connectivity, consumers are increasingly sensitive to the

bypanorbit
February 4, 2025

Month: February 2025

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  • LEADERSHIP
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February 23, 2025

The Art of Sfumato: What Da Vinci Taught Me About Positioning

Great brands, like da Vinci’s paintings, don’t shout their edges they let

bypanorbit
  • AI
February 4, 2025

When Brands Lose Their Way

In the age of hyper-connectivity, consumers are increasingly sensitive to the

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February 4, 2025

The Hidden Biases Blocking Your Progress (and How to Beat Them)

In nature, inertia is the force that resists change—keeping things still or

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February 4, 2025

The Cost of Indifference

In simpler terms, the cruelest punishment isn’t anger or hatred—it’s the quiet

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February 4, 2025

Perfectly Imperfect

We live in an increasingly perfection obsessed world

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February 4, 2025

80% of New Years resolutions fail within the first month. This “pre-mortem” trick might help

One way to avoid this crash-and-burn is by using a “pre-mortem” (Credit Ben

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  • The Day I Realized Michelin Wasn’t About Tires
  • Why some products go viral, and others are quickly forgotten?
  • The Art of Sfumato: What Da Vinci Taught Me About Positioning
  • When Brands Lose Their Way
  • The Hidden Biases Blocking Your Progress (and How to Beat Them)

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The Latest
  • The Day I Realized Michelin Wasn’t About Tires
    The Day I Realized Michelin Wasn’t About Tires

    Michelin - the tire company - was behind the Michelin Guide

    October 28, 2025
    3 minute read
  • The smartest brands don’t just sell products they design moments of unexpected delight that make people feel something real.
    Why some products go viral, and others are quickly forgotten?

    The smartest brands don’t just sell products; they design moments of unexpected

    October 28, 2025
    2 minute read
  • The Art of Sfumato: What Da Vinci Taught Me About Positioning

    Great brands, like da Vinci’s paintings, don’t shout their edges they let

    February 23, 2025
    3 minute read
  • When Brands Lose Their Way

    In the age of hyper-connectivity, consumers are increasingly sensitive to the

    February 4, 2025
    2 minute read
  • The Day I Realized Michelin Wasn’t About Tires
    The Day I Realized Michelin Wasn’t About Tires
    Michelin - the tire company - was behind the Michelin Guide. It seemed like the strangest brand extension in history.
  • The smartest brands don’t just sell products they design moments of unexpected delight that make people feel something real.
    Why some products go viral, and others are quickly forgotten?
    The smartest brands don’t just sell products; they design moments of unexpected delight that make people feel something real.
  • The Art of Sfumato: What Da Vinci Taught Me About Positioning
    Great brands, like da Vinci’s paintings, don’t shout their edges they let meaning breathe in the space between clarity and feeling.
  • When Brands Lose Their Way
    In the age of hyper-connectivity, consumers are increasingly sensitive to the authenticity and alignment among the brand’s values, core positioning and audiences.
  • The Hidden Biases Blocking Your Progress (and How to Beat Them)
    In nature, inertia is the force that resists change—keeping things still or moving as they are.
  • The Cost of Indifference
    In simpler terms, the cruelest punishment isn’t anger or hatred—it’s the quiet erasure of being ignored, dismissed, and treated as though your presence holds no weight, as if you were never really there.
  • Perfectly Imperfect
    We live in an increasingly perfection obsessed world.
  • 80% of New Years resolutions fail within the first month. This “pre-mortem” trick might help
    One way to avoid this crash-and-burn is by using a “pre-mortem” (Credit Ben Cohen), which means looking ahead and imagining all the reasons your resolution might fail—then tackling those potential roadblocks before they can derail you.
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