Month: February 2021

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February 13, 2021

Leading with purpose in a fragile, interdependent world

Finding resilience in uncertainty: Explore the potential of circular economy to

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The Latest

The Day I Realized Michelin Wasn’t About Tires

Michelin - the tire company - was behind the Michelin Guide

October 28, 2025
3 minute read
Why some products go viral, and others are quickly forgotten?

The smartest brands don’t just sell products; they design moments of unexpected

October 28, 2025
2 minute read
The Art of Sfumato: What Da Vinci Taught Me About Positioning

Great brands, like da Vinci’s paintings, don’t shout their edges they let

February 23, 2025
3 minute read
When Brands Lose Their Way

In the age of hyper-connectivity, consumers are increasingly sensitive to the

February 4, 2025
2 minute read

The Day I Realized Michelin Wasn’t About Tires
Michelin - the tire company - was behind the Michelin Guide. It seemed like the strangest brand extension in history.
Why some products go viral, and others are quickly forgotten?
The smartest brands don’t just sell products; they design moments of unexpected delight that make people feel something real.
The Art of Sfumato: What Da Vinci Taught Me About Positioning
Great brands, like da Vinci’s paintings, don’t shout their edges they let meaning breathe in the space between clarity and feeling.
When Brands Lose Their Way
In the age of hyper-connectivity, consumers are increasingly sensitive to the authenticity and alignment among the brand’s values, core positioning and audiences.
The Hidden Biases Blocking Your Progress (and How to Beat Them)
In nature, inertia is the force that resists change—keeping things still or moving as they are.
The Cost of Indifference
In simpler terms, the cruelest punishment isn’t anger or hatred—it’s the quiet erasure of being ignored, dismissed, and treated as though your presence holds no weight, as if you were never really there.
Perfectly Imperfect
We live in an increasingly perfection obsessed world.
80% of New Years resolutions fail within the first month. This “pre-mortem” trick might help
One way to avoid this crash-and-burn is by using a “pre-mortem” (Credit Ben Cohen), which means looking ahead and imagining all the reasons your resolution might fail—then tackling those potential roadblocks before they can derail you.

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The Day I Realized Michelin Wasn’t About Tires

Why some products go viral, and others are quickly forgotten?

The Art of Sfumato: What Da Vinci Taught Me About Positioning

When Brands Lose Their Way

Month: February 2021

Leading with purpose in a fragile, interdependent world

The Day I Realized Michelin Wasn’t About Tires

Why some products go viral, and others are quickly forgotten?

The Art of Sfumato: What Da Vinci Taught Me About Positioning

When Brands Lose Their Way